Creation of Marketing Attributes and Attribute Sets in SAP CRM

The primary purpose of creating Marketing attributes is to be able to do segmentation based on the information of the customers which are not a part of the master data or transactional data. Creation of Marketing attributes and attribute sets, assignment of the attribute sets and hence attributes to the business partners help segmenting the customers/business partners on these marketing attributes.

Creation of Marketing Attribute

Create Marketing Attribute using transaction code CRMM_ROUT_PROF_CHAR.

Enter the description for the attribute set and enter the attribute. Make the attribute set valid for person or organization or both depending on the business need.



Click on “Create” to create Marketing Attribute as shown below.

Enter description for the attribute created and choose the format of the Attribute (Character, Numeric, Date etc.).

Enter the values for the attribute created.

Creation of Marketing Attribute Set

Create Marketing Attribute Set using transaction code CRMD_PROF_TEMPL.

Click on "Create" icon to create Marketing Attribute Set.

Enter the description for the attribute set and enter the attribute. Make the attribute set valid for person or organization or both depending on the business need.

Add the Attribute under Attribute Column.